LIVE OAK COMMUNICATIONS: MEDIA ANALYTICS DEPARTMENT
Spring & Fall Semesters 2018
Live Oak Communications is an award-winning student-run communications agency that works with clients to ensure they run successful campaigns to gain more business. The analytics department looks at data from the campaigns and creates insights to help clients run campaigns for efficiently in the future. Below are four of our clients (some past, some present) and the key analytics projects we worked on.
Animal Hospital of Mebane
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Elon Inclusive Community
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Fall 2018 Media Analytics Department Summary
See: Wrap-Up Presentation
See: Wrap-Up Presentation
HORIZON MEDIA DIGITAL MEDIA PLANNING INTERN
Summer Internship 2018
Client Screenshot Decks
Once clients' digital campaigns go live, the digital team creates screenshot decks of all the live ads and the websites they are running on. In the deck, the campaign that's running is described, and on each slide the name of the creative and its sizes.
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Weekly Reporting DashboardThroughout client campaigns, the digital team monitors the progress of advertisements through different vendors. On a weekly basis during her internship, Leah compiled data, updated the dashboards and wrote meaningful insights from the summaries.
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Vendor Meetings |
External Intern Opporutinities |
Many vendors come sit down with the digital team to show us their capabilities in hopes of being included in our clients' next quarter media plans. The vendors present decks with various new programs they have to engage consumers in new and unique ways that other vendors cannot do.
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The Horizon Media Inc. intern cohort of 2018 consisted of 25 talented college students. While learning a lot at HMI, we were provided with great experiences to learn about what other companies in the media industry do and what roles they play with HMI.
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Intern Media Recommendation Project
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Digital Activation Team Informational
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Throughout the summer, the interns took a Media 101 class that culminated in developing a media recommendation plan to launch a new series on a major cable network with a $10MM budget. This project included various tactics and cross-channel activations for the new series. This afforded the interns skills to understand the whole media planning process and present to the client within a six week time-frame.
Note: the deck attached below has most slides included in the final recommendation, but some are excluded due to confidentiality purposes. |
Every week the direct marketing department's digital activation team has a status meeting where we discuss current trends and how they relate to our clients. We also give updates about the company and team directly. As an intern, I was given the opportunity to present to the team a few times. One presentation I gave was about the increasing trend of gaming culture and its relevance to digital clients.
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