Understanding The Largest Generation:
How Millennials Are Choosing to Travel Differently
This was a white paper for class that explores media producers and their audiences, appropriately called Understanding Audiences. I focused on the specific audience of millennials and their travel habits so various media can engage them further.
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Vehicle Analysis: Independent Films
A Unique Flow of Communication
For the class, Understanding Audiences, I analyzed the vehicle of independent films and how it reaches desired audiences.
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The Evolution of Video:
Live Streaming, Social Video & Video Marketing
This is another white paper for Understanding Audiences that reviewed the evolution of video on various platforms with different audience sects and how they are reached.
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ISSOTL Digital Strategy Guide:
Social Media & SEO
This was a client report for ISSOTL (International Society for the Scholarship of Teaching & Learning) that discussed various media strategies from social media, SEO, and general website suggestions.
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Social Media Movements:
How Charlottesville Evolved
For an general capstone requirement upperclassmen take, I took a class that discussed the lost cause mythology of the Civil War. For the final project, I wrote a write paper outlining the Charlottesville protests and their connection to the lost cause mythology through social media analyses.
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